How we make our BuzzFeed employees feel heard using Qualtrics, Google Sheets & Apps Script

Max Brawer
3 min readMay 3, 2019

According to Qualtrics, only 30% of employees in the US think that their feedback influences change at their company. At BuzzFeed, the score is much higher, but still not where we want it to be. This is no good, part because it’s a key driver of employee engagement for us, and in part because feedback is influential here. So what do we do?

For our 3rd year of a People-Analytics-run engagement survey, I spent a year asking how we could raise the bar on signaling to our employees…

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Max Brawer

People Tech & Analytics leader @ Atlassian, formerly Twitch, BuzzFeed, Google, Nielsen | Try his apps @ sheetswizard.com